When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.
Advanced Web Ranking is a great starter solution that can help you understand how keyword and SEO searches work and how you can improve your ranking based on location, device, and industry.
Why you can trust TechRadar
We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test.
Advanced Web Ranking (AWR) is a top-rated SEO tool that tracks search engine rankings, analyses competitors and pulls together detailed reports. It's built for SEO experts who need accurate, up-to-date information on how keywords are performing, how they stack up against the competition, and the latest trends in the market. It focuses on offering valuable data and detailed analytics to assist you in boosting your visibility across the SEO industry.
As of now, users from more than 170 countries use their services, and they have over 24,000 active users. It further houses data segmentation tools, insightful performance metrics, a customizable web interface, and even unlimited user accounts. In this review, we’re going to cover the best and worst of this SEO tool and everything that you should know before spending your money on it.
AWR comes with a wide range of paid plans that can accommodate both freelancers and large-scale agencies in the SEO industry. Starting with the Pro Plan, it's ideal for small to mid-sized businesses and costs $99/ month. It lets you conduct 7,000 keyword searches monthly and crack a few basic SEO goals. It further adds a competitor discovery feature that identifies rival websites based on your keyword list, as well as a market share tool. Plus, you get daily updates in this plan, which keeps you on track without drifting towards unnecessary info.
Going a step further, priced at $199 per month, we have the Agency Plan. It houses all the benefits of the Pro Plan with a few other perks. With a solid 14,500 keyword tracking, daily updates, customizable reports, and API access, this plan is helpful for solid research. Moreover, it also has white-label reports and one-hour updates to further boost the use case of the tool.
Next up is the “Enterprise Plan,” which stands at $499/month. It includes all the features of the Agency Plan along with Data Migration Assistance, CSV exports to FTP, Priority Support from the Customer Care team, and Developer API. You get 35,000 keyword searches and can even export data from online plugins in this plan.
Lastly, AWR also offers a “Custom Plan,” which is tailored to your needs. It offers a wide search range, spanning from 50,000 to 3,20,000 keywords per month, and the price varies accordingly.
It even assigns a Dedicated Account Manager for prompt issue resolution and includes Security Audits for agency teams. Not to mention, Advance Web Ranking offers a 30-day free trial for all plans.
Here are the top features coming with AWR.
SERP Features Analysis
AWR helps you track where your website shows up on different parts of search engine results pages, like featured snippets, local packs, knowledge panels, and image carousels. It provides valuable insights for SEO planning, such as identifying patterns and determining visibility in prominent search results. AWR also tells you if your pages appear in the top spots of search engine results, how often your content is featured in quick answer boxes, and if your local listings are reaching the right audience. Such information helps the users create content that can increase website traffic and engagement rates.
Competitor Analysis
The competitive intelligence feature provides a thorough analysis of the competitor's strategies. The software not only monitors the user's progress but also watches up to 50 competitors and their performance. AWR's Competitor Insight feature delivers comprehensive data on your rivals' SEO strategies. It goes beyond basic rank tracking and presents which keywords your competitors are targeting, their positions in SERPs, and how their visibility compares to yours over time. This feature is useful for finding keyword gaps and opportunities you might be missing. It also provides insights into your competitors' top-performing content, giving you a clear direction on what topics or keywords could be beneficial to target.
White Labelling Service
AWR's White Labelling Service lets you fully customize and brand your reports and dashboards. Simply upload your company's logo, which will appear on all reports and dashboards for consistent branding. You can also adjust the color scheme to match your brand, creating a cohesive visual experience.
AWR offers the option to host these reports on your own domain, making it look like an integral part of your agency's website. This involves setting up a CNAME record in your DNS settings, redirecting a chosen subdomain to AWR's reporting platform, and making it look like a part of your agency's website.
Lastly, you can automate the delivery of these branded reports, eventually letting your clients receive regular updates directly from your system without an actual effort.
Usability
AWR has a user-friendly interface that suits both experienced SEO experts and beginners. The dashboard displays important SEO stats, such as rankings and competitor data, which users can customize according to their needs. Its intuitive interface makes it easy to navigate through different features, further helping beginners.
It also has extensive tutorials and customer support for users of all expertise levels, from basic setups to advanced analysis. On top of this, it makes sure that users can make the most of the tool regardless of their experience.
Customizable Reports
As the name suggests, with the customizable reports feature in AWR, you can choose the metrics and data points that matter most to your project or client. This includes keyword rankings, competitor analysis, visibility scores, or any combination of metrics AWR tracks. Simply select the data, choose a layout, and decide how to visualize it with charts, tables, or summaries. These reports can be generated with the company's brand logo, which is essential to maintain a brand identity. Plus, we were also able to generate and deliver reports automatically, which saved a lot of time.
Data Comprehension
AWR gives access to ranking data from over 3,000 search engines and simplifies it into easy-to-understand formats, using visual analytics like graphs, charts, and tables to showcase trends and patterns.
We also observed that it provides the data in a very easy-to-understand format. With the option to filter user statistics by location, device type, and more, it becomes effortless to analyze the data. Additionally, you can also add annotations and notes to highlight important events or changes that may impact your SEO strategy. It even has the ability to surpass Google's restrictions on accessing history, which is usually limited to 50 days in the past. And, if you’re someone who wants to implement it with other tools, AWR has integrations with Google Looker Studio, Google Analytics, Google Search Console, and Bing Webmaster Tools.
AWR has a super-dynamic and user-friendly interface. You can easily personalize and filter out unnecessary information by simply using its Dashboard. In the same way, you can also use different filters to sort out the information according to the specific time period and type of data. Plus, colorful graphs and charts help you see clearly how you rank in various searches. And you can refine your view by selecting specific elements through each filter.
If you’re ever stuck somewhere or have a query, AWR offers both call(lines set up only for US and UK customers) support and email support. They also have a form in their “Contact Us” section where you can ask your query and submit it. While we tested this, we got a reply from AWR’s support team in a couple of hours. Moreover, they provide extensive learning materials, including blogs, FAQs, and video tutorials.
Although AWR is one of the best rank-tracking tools out in the market, there are a few things where it lags behind. And this is where its competitors shine well. On top of the list is SEMrush. This SEO tool has everything you need, like finding keywords, checking backlinks, analyzing competitors, and an easy-to-use interface. On the other hand, KWFinder and ProRankTracker are more suitable for helping users find the right keywords by analyzing their competition.
KWFinder provides a wide range of 45 filters, surpassing what we discovered with AWR. Additionally, ProRankTracker can help users with comprehensive site audits, a feature that AWR lacks. On top of this, since AWR stopped its $49/month Starter Plan, many agencies have switched to other budget-friendly alternatives. That said, AWR still sits on the creamy layer of rank-tracking tools when it comes to extensive data and reliability.
AWR is a great option for people who want to keep track of their website's performance in organic searches. It has a user-friendly interface and powerful features to help you monitor your website's ranking. Additionally, its customizable and detailed reports, help the agencies to improve their online presence and attract more visitors.
However, there's room for improvement in AWR's customer support and price plans. Not to mention how many unnecessary features make its use complex, unlike other tools and alternative software. That said, it still caters to anyone and everyone who prioritizes SERP ranking and data. So, if you're specifically looking for a tool that can deliver accurate and crisp data on your organic visibility, AWR can be a great tool for you.
